The romanticization of the drug trafficker in audiovisual productions and its relationship with governmental legitimization and political marketing
Abstract
The purpose of this text is to show that the rise and romanticization, in series or movies, of characters inspired by mobsters or drug traffickers is possible because they do not propose a change in the system under slogans of social vindication, so their existence is harmless for hegemonic governments and elites. Even such romanticization, shaped in the social imaginary through these productions, can contribute to governmental legitimization and political marketing that governments make of the fight against drug trafficking. Something that does not work like this with leaders of armed social movements, since although both lead or execute actions that infringe the law, the symbolic and factual treatment they receive from governments is proportional to what each represents for governmental power. This influences how popular culture and media products portray them, and how the public and elites respond to them.
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